Samuel created a unique branding identity for a boardgame club, focusing on the logo, 舉手不回 ("Take a Step Forward and Never Regret"), and a conceptual product design featuring Mahjong tiles. The design merges traditional Chinese cultural elements with modern aesthetics, appealing to both niche audiences and general consumers.

This project helped Samuel refine his ability to combine cultural storytelling with contemporary design techniques. It also strengthened his typographic and product design skills, demonstrating his capability to create versatile branding solutions for cultural organizations.